Born in 2019 out of the desire to give new life to materials otherwise destined to be discarded, Roy Rebel is not simply a brand: it is a movement. The brand’s roots lie in the pioneering work of Gianluca and Gabriele Baioni, owners of Center Gomma, a company dedicated to the recovery and regeneration of industrial materials since 1984. The brand’s roots lie in the pioneering work of Gianluca and Gabriele Baioni, owners of Center Gomma, a company dedicated to the recovery and regeneration of industrial materials since 1984. Building on decades of expertise in recycled rubber compounds, Center Gomma has developed a patented process that transforms industrial waste into Cummis®, an innovative material that has passed REACH compliance tests and is certified Remade in Italy (certification pending, January). This solid industrial foundation is reinforced by ISO 9001 and ISO 14001 certifications, ensuring quality, traceability, and environmental responsibility throughout the production process.
Roy Rebel does not simply recycle: it reinvents. Some of its bags, supports, and the Skorpjon system feature registered designs and have successfully passed structural performance tests, confirming a rigorous approach where sustainability meets engineering. Some of its bags, supports, and the Skorpjon system feature registered designs and have successfully passed structural performance tests, confirming a rigorous approach where sustainability meets engineering. The brand is also officially recognized by LAV as an Animal Free Fashion brand, achieving the highest ethical rating (VVV+). The name itself – “Re-dO the journeY REBEL” – encapsulates this vision: a conscious rebellion against waste, transformed into functional, durable, and expressive products. Entirely made in Italy, each Roy Rebel creation embodies a circular economy where discarded materials become resources, and innovation becomes a statement of values.
The Motorbike line was born out of a passion for the two-wheel world and a vision to “bring back to the road” something that already belonged to it, but with a completely new role. The products, such as the iconic bags with Fidlock closure system, combine minimalism and functionality, positioning themselves in a unique market segment between faux leather and luxury materials. This success has led the brand to collaborate with many dealers of top motorcycle manufacturers while expanding in Italy and Europe.
The Lifestyle line is the fashion heart of Roy Rebel. Bags, accessories and garments made from the revolutionary Cummis® material offer the perfect mix of practicality and style, suitable for both everyday use and special occasions while expanding the possibilities for customization.
Cummis® is entirely free from animal materials: a conscious choice that turns responsibility into style.
Rooted in Italian craftsmanship, Cummis® merges traditional and contemporary design.
Cummis® is engineered to withstand rain, roads and time itself. It’s waterproof protection for every journey.
Our products are made from a material certified by ReMade.
Circularity has always been at the heart of Roy Rebel. That’s why our products are crafted primarily from Cummis®, our innovative material that combines refinement, durability and sustainable value. We believe style and responsibility can share the same standard: they belong on the same road.
To support this commitment with real transparency, we sought ReMade certification: the first certification recognized in both Italy and the EU to officially attest the recycled content of a product. And we’re proud to share that Cummis® has achieved a Class A rating, confirming its excellence in the circular economy.
